Get out your flannel. It’s fall!

The Duluth Trading Company recently did a study to see which American cities wear the most flannel. As a business, they make Free Swingin’ Flannel shirts, so they were probably using the data to understand their market, but the amount of publicity they’ve received makes me think that cities are proud of their flannel-wearing residents. Blogs have been publishing the top ten list (Seattle holding the number one spot) and debating over which cities deserved their rankings and which ones were overlooked.

Let’s stop right there and acknowledge that Canada wasn’t even included. I’m fairly confident that they had to restrict the competition to American cities because if they included Canada, any of our cities would be like playing a trump card and could knock every US city out of the top ten. Am I right?

It’s cold here. In the summer, we like to pretend that we live in a temperate climate with “defined seasons”, but when that first frost hits, memories of shivering while hailing cabs and chipping away at ice on our front steps come flooding back – and that flood is positively glacial.

In honour of our September Facebook Freebie, we are proud to give you some of our favourite ways to incorporate flannel into your wardrobe. In order to do that, we’re featuring Calgary designer, Erin Williams, who flawlessly styles her pieces alongside flannel staples to give each look a wonderfully Canadian feel.

In case you have no idea what we’re talking about because you haven’t “liked” us on Facebook, head over there and do that now. Quick! Before the first snow! We’re just kidding. It’s only September. It won’t snow for a few weeks, at least.

Images Courtesy of: Cream and Coal